This workshop covers the critical business processes of the principles of analytics planning and execution. We show you how to identify and prioritize the correct analytics to measure to ultimately assist in making improves decisions that drive your organization's success,

We will discuss how to ensure continuous improvement and competitive advantage using analytics planning and implementation.

Who Should Attend:
Project Managers, coordinators and leaders, directors, vice presidents, investors and decision makers of any kind responsible for working with analytics or interested in using analytics to improve their business. Analysts, developers, and consultants who wish to transform strategies that make better decisions.

Agenda:

8:00 – 8:30 - Sign in and networking

8:30 – 9:15 - Breakfast and introduction presentation

Analytics Planning - The Holy Grail
Understanding what analytics can truly do to improve your business. The part of analytics that goes un-noticed is the planning process. Well before you dive into a project you obviously have your goals so line your goals up with your analytic measurements.

Decision Discovery
The first step is to identify and categorize the decisions that can be improved with analytics.

What do you want to measure?
Why are you measuring it?
How will that help in the long run?
How do you figure out the best pieces to measure?

9:15 – 9:45 - Q&A

9:45 - 10:00 - Breakout group transition

10:00 – 11:00 - Breakout groups
Choose a breakout group that you would like to get some serious time with!

Group 1: Google Analytics
    Such a great tool to use but are you using it correctly? Are you getting the most out of this amazing analytics tool? Join Google analytics gurus as they answer your questions, share tips and unveil tricks.

Group 2: Social Media
    Social Media AKA “New Media” is currently biggest free marketing tool around but the hardest to track. Come join passionate social media leaders as they dive into the importance of managing your social activity online.

Group 3: Email Marketing
    With so much saturation in the market you want to get as many tips as you can for tracking your email marketing. It’s a key marketing tool that is now overlooked. Come walk away with a refreshing new look at measuring your email marketing in order to improve and get the most out of your efforts.

Featuring
Speakers/Presenters To Be Announced!

When:
Friday May 14, 2010
8:00 am to 11 am

Cost:
Members: $20 in advance, $30 at the door
Non-Members $30 in advance $40 at the door